Five Reasons Social Media Is Important for SEO

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What does social media have to offer SEO? MWI gets this kind of information frequently from current and prospective clients. Although social media has been an increasingly popular channel for marketing over the last few years, many businesses have yet to make use of it. This is particularly important if you are investing in SEO. The creation and management of social media accounts is extremely crucial to support SEO efforts, although their benefits aren’t immediately evident. Here are five reasons social media is essential for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some years now. Whenever people tweet, like or comment on an article that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. These social signals are used by search engines to rank the content. This allows search engines to know what people find most useful and what their algorithm deems top-quality. A piece of content could be quickly indexed in the event that it’s receiving lots of social engagement.

2) Link Building

It is long past the time when you could get hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites that are willing to link to your site, if you ask them directly, which would be thought to be “unnatural”? Social media is your solution. Social media lets you place your content in front of relevant groups of people who may be in a position to influence them to link to your content when it’s worthy of linking to. Those people will also share your content with their network, further increasing the influence of your content.

3.) Content Amplification

The quality of the content you publish, it won’t get much traction without amplification. Yes, email marketing is an effective way to boost content, but it can only reach the people in your database of marketing. It is possible to reach new audiences through social media. After you have shared your content, your following will spread it to their networks when they are satisfied with the content. They will also be able to share your content with their followers, increasing your reach. You’ll also get relevant traffic through inbound linking, social signals, and brand recognition, all of which can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness & Signals

Brand recognition and brand identity can inform search engines a lot about the quality of your website as well as how much it should be trusted in its ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google’s trust as well as aid with the search engine’s branded searches.

5) Social Indexing

Search engines have been indexing social media accounts for a number of years now and this means that they appear in the search results pages. This allows your company to appear on search results when you type in branded searches on more than just your company website. It gets even better. Individual tweets on Twitter were previously indexed and appeared in search results too – enabling another way for your website to be ranked in the search results. It was only for a short time, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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